Meta keywords are an important element of on-page search engine optimization (SEO). In the past, adding meta keywords in your website would help search engines understand exactly what your pages were about. However, with so much emphasis on creating high-quality content and optimizing for user experience, you may be wondering if meta keywords are still relevant today. In this post, we’ll dive deeper into what meta keywords are, how they work and why they are important. We’ll also provide you with examples and answers to common questions about meta keywords. Meta keywords are a type of meta tag that appears in the HTML source code of a website and help search engines understand the content on a page. They are a list of targeted keywords that describe the content on a page. While Google doesn’t use meta keywords as a ranking factor, other search engines still do. Why use Meta Keywords?Using meta keywords can make it easier for search engines to understand the content on your page and improve your chances of ranking higher in search results. Additionally, you can include more targeted keywords to help reach your target audience. Why is it important?Meta keywords can provide additional context to search engines and give them more information about the content on your page. This can lead to better indexation, which can then lead to more organic traffic to your site. However, it’s important not to overdo it with meta keywords, as this can lead to spammy tactics that could harm your rankings. How does it work?After you’ve created a list of relevant keywords, you can add them to your meta keywords tag in your website’s source code. From there, search engines like Bing and Yahoo will look at your meta keywords to help them understand the content on your page. However, it’s important to note that Google does not use meta keywords as a ranking factor and has not done so since 2009. ExamplesLet’s say you have a webpage on your site that is all about “exotic plants.” You can add these keywords to your meta keywords tag to help search engines understand the content on your page better. Additionally, you can add other related keywords such as “tropical plants,” “indoor plants,” and “rare plants.”
Common Questions and AnswersHow many should I use?Generally, you want to keep your list of meta keywords concise and focused on the page’s content, using five to ten targeted keywords per page. Should I use the same keywords on every page?You also don’t want to use the same keywords on every page as that can come off as spammy. Meta keywords can add an extra layer of optimization to your website and help search engines better understand your content. While Google doesn’t use them, other search engines still do. Just remember to not overdo it with meta keywords- instead, focus on creating high-quality content and an excellent user experience for your website visitors. By following best practices for meta keywords, you can help your website stand out in search results and attract more organic traffic to your site. |
